{"id":634,"date":"2021-04-08T19:50:00","date_gmt":"2021-04-08T11:50:00","guid":{"rendered":"http:\/\/abstract.i-idea.org\/?p=634"},"modified":"2021-04-18T04:12:07","modified_gmt":"2021-04-17T20:12:07","slug":"marketing-phobia","status":"publish","type":"post","link":"http:\/\/abstract.i-idea.org\/?p=634","title":{"rendered":"MARKETING PHOBIA"},"content":{"rendered":"\n<p><em><strong>Noorizda Emellia Mohd Aziz, Nur Diyana Zainal, Maryam Mohd Esa, Nurulhayah Muhamad, Nor Ainee Idris and Norazman Harun<\/strong><\/em><\/p>\n\n\n\n<p><strong><em>Keywords<\/em>: <\/strong>Marketing Phobia, Fear Marketing, 4Ps, 4Cs and COM: Capability, Opportunity,&nbsp; Motivation<\/p>\n\n\n\n<p><strong><em>Abstract: <\/em><\/strong>Marketing Phobia causes many small businesses to fail due to feeling of fear in&nbsp; promoting their products or services. World statistics has proved the statement where fear in&nbsp; making promotion (products or services) contributed to the failing factors of a business.&nbsp; Originally, this paper aims to contend in providing a guideline to avoid from falling into the&nbsp; marketing trap as well as changing the negative perception towards the term. This article is&nbsp; based on critical review of the efficacy of the marketing mixed model 4Ps, digital marketing&nbsp; model 4Cs and COM (Capability, Opportunity, Motivation)-behavioural social marketing&nbsp; model in helping to design positive vibes and no more marketing phobia, followed by the&nbsp; conceptual development of an alternative. Using some typical scenarios, it is contended that&nbsp; the way of thinking about marketing must be changed and innovated so that buyers or&nbsp; consumers are comfortable in listening and accepting product or service during sharing session.&nbsp; Alternatively, need to be reminded that marketing is an act to get connected with buyers or&nbsp; consumers both in current and future times. Marketing tells the information about products or&nbsp; services and to tell buyers or consumers why they need to like a product or service being offered.&nbsp; In reality, we do not want marketing phobia. Thus, it needs to change consumers\u2019 minds towards marketing term to avoid misunderstandings. Especially in understanding 4Ps, 4Cs and COM&nbsp; concept. Both marketers and consumers need to change towards a more positive behaviour and&nbsp; thought. Moreover, marketing needs to be learned on its own in order to be more artistic in&nbsp; understanding human behaviour in responding towards necessities and wants through 4Ps, 4Cs&nbsp; and COM not only focusing on marketing and selling a product but also on communication with&nbsp; the consumers or prospects from the beginning of the process to the very end. There is an urgent&nbsp; need for a replacement model by MM, DM and SM model compilation to overcome marketing&nbsp; phobia.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><a href=\"https:\/\/drive.google.com\/file\/d\/1XMMSTpSMJGg60-8gIoZeayDF-LWzehth\/view?usp=sharing\"><img loading=\"lazy\" width=\"150\" height=\"40\" src=\"http:\/\/abstract.i-idea.org\/wp-content\/uploads\/2018\/04\/downloadpdfbutton.png\" alt=\"\" class=\"wp-image-41\"\/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Noorizda Emellia Mohd Aziz, Nur Diyana Zainal, Maryam Mohd Esa, Nurulhayah Muhamad, Nor Ainee Idris and Norazman Harun Keywords: Marketing&hellip;<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,14],"tags":[],"_links":{"self":[{"href":"http:\/\/abstract.i-idea.org\/index.php?rest_route=\/wp\/v2\/posts\/634"}],"collection":[{"href":"http:\/\/abstract.i-idea.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/abstract.i-idea.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/abstract.i-idea.org\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/abstract.i-idea.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=634"}],"version-history":[{"count":3,"href":"http:\/\/abstract.i-idea.org\/index.php?rest_route=\/wp\/v2\/posts\/634\/revisions"}],"predecessor-version":[{"id":703,"href":"http:\/\/abstract.i-idea.org\/index.php?rest_route=\/wp\/v2\/posts\/634\/revisions\/703"}],"wp:attachment":[{"href":"http:\/\/abstract.i-idea.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/abstract.i-idea.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=634"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/abstract.i-idea.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}