V.A. VITAL ASSISTANCE MULTI-FUNCTIONAL SPORT CASUAL GARMENT

Zolina Mohamad, Norzaleha Zainun, Nur Farhana Kadir, Maziah Ab Rashid and Shahrizad Fitri Mustapha

Keywords: fashion, garment, multi-function, techno fashion

Abstract: The project is inspired by earthquake phenomena events predominantly causes catastrophic damages to humanity and environments. Earthquake is a global tragedy. Earthquake cause tsunami, flood, landslide and multiple scale of damages. The earthquake victims have to struggle for personal survival, before helps reach their shore. Due to this prominent concern, the design team has embarked on a creative production journey to produce the multi-functional sport garment. The design is to necessitate the prime needs of the task in both conceptually and functionally. The garments is facilitated and consisted of multiple functional creative produces such as sleeping bags, tent and detachable lamp, plus a compartment for water storage. The mission of the production is to provide vital assistance to the earthquake victims. This garment is also marketable for other target consumers such as outdoor enthusiasts and campers. This active wear product is produced in profound equivalences that balance in both, quality and functionality.

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